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Unlocking Digital Engagement and Brand Growth
with a Dedicated Development Team

A Brief Glimpse Into Our Client

Farm-Fresh is a subsidiary brand of GMG that wanted a content-based website to sell and educate people about the goodness of healthy farm foods. The client is a food website specializing in nutritious and wholesome food for the family. Their product ranges from chicken breasts to organic eggs and other condiments that ensure a delicious meal for you.

As a subsidiary brand of GMG, Farm Fresh focuses on two major features on their website—product and education. The clients needed a platform to educate people on healthy yet tasty eating habits.

The client wanted a content-based website that would also feature their product ranges in category and sub-category-wise. By hiring a dedicated development team from Brainium, they unlocked the perfect blend of performance, flexibility, and scalability.

Industry

Food & Beverages

Tech Stack

WordPress, HTML, CSS, MySQL

Country

Dubai

The Challenges We Faced Along the Way

Our client had a clear plan and content strategy. However, the path to a fully functional, high-performance website came with a few complex challenges:

Technical Bottlenecks
Our client’s internal team lacked the technical capacity to implement a scalable, secure WordPress environment with custom functionality. They had tried managing third-party developers before, but it only led to delays and inconsistencies.

Content-First Design Complexity
Our client wanted the website to be rich with frequently updated content. This includes recipes, blog posts, health tips, and product updates. Their requirement needed a highly flexible content management architecture.

Performance Expectations
We were presented with certain expectations for the website -

It should load fast.
It should scale fast.
It should be responsive across all devices.

Our client particularly wanted us to focus on the responsiveness of the website on mobile phones since a large segment of their audience uses mobile to interact with their brand.

Continuous Evolution
The client wanted their website to be ready for ongoing growth. They had future plans for new campaigns, seasonal promotions, and product launches. This meant that the site needed to be easily expandable with future-ready infrastructure.

These hurdles made one thing quite clear. A short-term engagement model would not suffice. The project called for a deeply integrated team that could not only solve immediate problems but also adapt to the brand’s evolving needs. Brainium was prepared to step in and offer our dedicated hiring services to address the client’s needs.

Our Primary Approach

We had to meet the client’s vision while addressing each challenge with precision. Since we had already concluded during the initial consultation phase that a short-term engagement model won’t work, we proposed a dedicated hiring engagement model. This option enabled our client to work with a consistent, scalable development unit. Our team became a natural extension of their internal team. Here’s how we decided to approach this project:

Dedicated Team Composition
Considering the client’s needs, we assembled a dedicated team comprising of the following roles -

3 WordPress developers
1 front-end specialist
1 QA engineer
1 project manager

We selected each team member carefully. Interviews and multiple assessments were part of the selection procedure. Our priority was to select the members based on the client’s technical requirements and communication style.

Collaborative Workflow
Since our team was to work remotely and in collaboration with the client’s in-house team, we had to establish a collaborative process that included the following -

Clear sprint planning
Real-time feedback loops
Transparent reporting

Our workflow ensured that the client always had insight into what was being built and why.

Content-Driven Development
Our development plan assigned content as the priority. We implemented reusable content modules and designed intuitive backend interfaces that allowed non-technical editors to publish with ease.

Scalable Infrastructure Planning
We wanted to ensure fast load times. That’s why we prioritized lightweight, clean code and performance optimization. Other focus areas were on integrating caching strategies and mobile-first designs.

Our Primary Solution

Our dedicated team built a fully customized, scalable, and future-proof WordPress website for the client. This site served as both a digital storefront and an educational platform for organic living. Here’s a glimpse at the solutions we implemented:

Custom WordPress Development
The developers who were part of our dedicated team reviewed the client’s brand guidelines carefully. They built a lightweight, modular WordPress site tailored to those guidelines. Every feature that they presented (including dynamic content sliders, blog categorization, etc.) was custom-coded to enhance usability and design fidelity.

Responsive UI/UX Design
Our team optimized the design for smooth engagement across all devices. They dedicated special attention to smooth navigation, clear CTAs, and minimal page load times. A significant improvement on these fronts ensured more customer visits.

Admin-Friendly CMS Experience
One of our team’s major goals was to make management easier. The developers customized the backend to include content blocks, drag-and-drop sections, and WYSIWYG editing. Their solution empowered the marketing team to make changes without developer involvement.

Ongoing Iteration and Support
After the end of the project, the client chose to retain the dedicated team. This is advantageous for them because in light of the need for enhancements, bug fixes, campaign rollouts, and technical consultation, the client won’t have to rely on third parties and debrief them about the details and requirements. Instead, they can assign the responsibility to the team that has been working on the project since Day 1.

Results

Brainium’s dedicated hiring model is a wonder to behold. With access to top-notch talent, our client was able to see outstanding results.

60% Faster Go-to-Market

We ensured seamless updates for new content and campaigns on the site.

Consistent Technical Support

Our client could focus on more important things like content and strategy while our team took care of minor post-deployment issues.

Improved User Engagement

We presented a highly interactive and mobile-optimized site that saw increased engagement post-launch.

Scalable Infrastructure

The infrastructure has been carefully built to support ongoing growth and multilingual expansion.

Fulfilling Client Needs One Step At A Time

Farm Fresh’s collaboration with Brainium is the best example of how dedicated hiring empowers businesses to scale efficiently without sacrificing quality or control. Our carefully handpicked professionals are dedicated to fulfilling all client needs. This project helped us showcase the attention to detail and professionalism that our dedicated teams demonstrate. They can create content-based websites that are both educational and enjoyable for users.

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Hear What Our Clients Have to Say

We loved working with Brainium on this project. The developers understood the assignment from the get-go and we didn’t have to micromanage them at every turn. We’re looking forward to future collaborations with the team.