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Empowering A Digital Streaming Platform With
Microsoft Power Platform Solutions

A Brief Glimpse Into Our Client

Our client is a digital streaming platform specializing in providing on-demand movies, TV shows, and exclusive content to subscribers worldwide.They have a dynamic and diverse audience. However, the competition in the streaming market has been at an all time high, and our client wanted to enhance its operations by automating business processes, improving customer insights, and offering more personalized experiences through data-driven solutions.

At Brainium, we came up with solutions so that our client could handle large-scale data and ofer personalized content to their subscribers.

Microsoft Power Platform Innovation In The Media & Entertainment Industry

Challenge

Our client struggled to manage a growing library of content, including licensing, contracts, and metadata. They also needed better tools to analyze user preferences and decrease the dependency on manual processes.

Solution

Based on our assessment, the best course of action was to integrate Microsoft Power Platform tools like Power Apps, Power BI, and Power Automate to streamline our client’s content management, enhance operational efficiency, and deliver personalized customer experiences.

Results

Within six months of implementing the Microsoft Power Platform, our client reported 40% Reduction in Operational Costs, 35% Increase in Customer Satisfaction, 25% Faster Content Approval, and 50% Improvement in Reporting Efficiency.

Industry

Media & Entertainment

Tech Stack

Microsoft Power Platform (Power Apps, Power BI, Power Automate)

Country

USA

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Hear From Our Client About Their Experience Partnering With Us

We’re always striving to deliver the best IT solutions as per our client needs. Every successful venture gives us the motivation to offer unmatched quality. Perhaps that’s why our client has such high praises to shower on us.

Brainium’s expertise in the Microsoft Power Platform has helped us transform the way we manage our content, interact with customers, and analyze our business. The integration of Power Apps, Power BI, and Power Automate has made a significant impact on our operational efficiency and allowed us to deliver more personalized experiences to our subscribers. We look forward to continuing this partnership as we grow.

Emily Roberts

CEO

Our Primary Objectives for This Project

Automating Business Workflows for Efficiency

We planned to eliminate the time taken to manually work on tasks like content management, licensing approval, and customer queries. By integrating Power Apps and Power Automate, we automated several processes and workflows, leading to significant improvements in efficiency.

Leveraging Data for Customer Insights and Personalization

Our client wanted to provide a personalized experience for their customers. Using Power BI, we helped our client analyze real-time data on customer viewing patterns, subscription behaviors, and content popularity. This allowed them to offer personalized content recommendations.

Streamlining Reporting and Analytics

Our client wanted to make the most of the data generated. To fulfill this requirement, we integrated Power BI to create interactive and real-time dashboards, providing our client with actionable insights on content performance, audience demographics, and revenue trends.

Ensuring Seamless Integration with Existing Systems

Our final priority was to integrate Power Apps, Power Automate, and Power BI into our client’s existing systems, such as their content management system (CMS) and customer relationship management (CRM) platform. A unified platform ensured a more cohesive experience.

The Challenges We Faced Along the Way

Legacy System Integration

Our client’s existing infrastructure didn’t pair well with low-code automation tools like Power Apps and Power Automate. This made integration a challenge. However, with the help of custom connectors and APIs, we were able to seamlessly integrate the tools.

Data Security and Privacy Concerns

Since our client deals with sensitive client information and licensing regularly, we had to focus on implementing robust security measures. Our team worked closely with our client’s legal team to ensure compliance with data protection regulations.

Customizing the Power Platform for Specific Needs

Tailoring our solution to the client’s specific needs was more challenging than we had anticipated. Our team customized dashboards to track content performance and viewer engagement, and ensured that the insights were aligned with our client’s goals.

Offering A Personalized Experience Using Microsoft Power Solutions

Automating workflows and improving operational efficiency were certainly our top priorities. Other than these goals, we focused on enhancing the customer experience by integrating data-driven personalization features. Here’s a brief summary of what we helped our client with:

Personalized Content Recommendations: By leveraging Power BI analytics, our client can now provide tailored content suggestions to users based on their viewing history, preferences, and interactions.
Targeted Promotions: Our client uses data insights to create targeted promotions and subscription offers that resonate with their customers.
Automated Customer Support: We used Power Automate to streamline customer support workflows, allowing customer service agents to respond to queries more quickly and manage ticket resolutions efficiently.

By implementing these solutions, we were able to help our client significantly improve customer engagement and enhance brand loyalty.

The Results of Our Tailored Microsoft Power Platform Strategy

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40%

Reduction in Operational Costs

35%

Increase in Customer Satisfaction

25%

Faster Content Approval

50%

Improvement in Reporting Efficiency

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Fulfilling Client Needs One Step At A Time

At Brainium, our approach focuses on understanding each client's unique business needs and providing them with innovative solutions. For this beauty and wellness brand, we successfully integrated IoT technology to transform their customer experience and improve operational efficiency. By harnessing the power of smart devices, real-time data, and automation, we enabled our client to stand out in an increasingly competitive market.

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